Amy Cassels

Branding Design

A design for Amy Cassels.

Working within the context of all the various platforms, mediums and overlapping ventures Amy Cassels is engaged with, the design goal was to maintain a neutral direction that would be able to be built around in various design needs…While maintaining professional, feminine, and approachable elements.

*This is all one brand system, built around a monogram, with a series various for use in different applications, as the need or want calls for.

The styling will allow the various elements you spoke about (hearts, tropical, etc, to be added in graphic and photographic elements.