Telegram Agency
Brand building is our passion.
We can help you build a new brand from the ground up, overhaul an existing one, and help you pivot into new products or markets when the time is right.
We are on a mission to make things better.
We think, dream, brainstorm, ideate, plan, strategize, design, (you get the idea)...brands! From startups, to established corporations, to legacy businesses ready to reposition, we are here to help. Brand development comes from within, as an internal driver and DNA...strategic work creates the ‘secret sauce’ for brands to stand out and set themselves apart.
We’ve helped clients take ideas from conception to naming, design, and launch. We’ve also helped many clients pivot existing brands into new markets, focus on new audiences, transition a rebrand when necessary, and discover new messaging that connects in fresh ways. Wherever you are along your brand journey, we are confident that we can help.
Our Approach
After decades of implementing change for organizations, we’ve learned that truly resilient brands aren’t just clever or well-designed: they’re aligned.
At Telegram Agency, we believe every brand that desires to grow with intention and scale with strength needs a solid foundation and a clear path forward. That’s why we build around three enduring pillars — Identity, Culture, and Experience — and activate them through three essential connectors — Strategy, Design, and Messaging.
We designed The Brand Triangle™: a simple, powerful, empirical framework for businesses and organizaitons that want to go further, last longer, and lead with purpose.
The Brand Triangle™
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Who you are, what you stand for, and how you’re recognized. It’s the foundation of your brand’s presence — name, logo, tone, and point of view.
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What you believe, how you behave, and what it feels like to be on the inside. It shapes the values, habits, and energy that drive your team and decisions.
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How your audience interacts with you across every touchpoint. It’s the delivery of your promise — from customer service to design to the product itself.
A note from our founder.
I notice when a brand doesn't hold together. The gap between what a company says and how it actually shows up…I can't unsee it. It affects me. That's why I started Telegram Agency in 2010.
It started with nonprofits. I was entrenched in trying to change the world, a part of launching a few non-profits, and couldn't find (or afford) an agency that thought the way I needed them to. Most worked from a playbook, in a box. I wanted partners who'd think strategically about each situation on its own terms: creatively, responsibly, and collaboratively. So in its void, I built that.
In those early days, I discovered something I keep coming back to: the values that drive success [trust, clarity, execution] are transcendent across industry and should lead every organization - from non-profit to tech, industrial services to luxury design. And, a strategically positioned brand allows those values become visible, clearly and consistently.
Today, Telegram is a curated team of creatives, designers, and practitioners, pulled together around each engagement. I sit at the center as a Lead Strategist, overseeing Creative Direction, Strategy, and Client Success. The model still works because each plan still gets built around the trajectory of the client or project.
When I'm not at a desk or with a client, I'm probably with my wife Tracey and our three sons - working on one of our start-ups, eating chips and queso, or listening to Olivia Dean and thinking about vintage motorcycles or old trucks.
Let’s connect.
-Matt Shepperd, Founder
