William David Co

Web, Brand Refresh, Brand Positioning, Marketing

How effectively an organization is branded and positioned is determined by how well it knows itself, its target and its context.  Telegram Agency directs brand strategy and creative solutions for clients, enabling connections with their audiences to grow market share and brand equity.

You are sending a message with everything you do. Clients (current and potential) will see you before they talk to you. What those people perceive about you, drives their ideology about your brand (whether true or not). Creating a compelling and engaging brand (clarified messaging, intuitive and quality website, brand visuals, intentional social media...) will more readily turn your friends and new followers into stronger ambassadors for your brand.

With Telegram, our commitment to brand-building ensures that the same message our clients intend to send is the message actually being delivered across all mediums and platforms.

William David Co
Proposed Project Areas

01. Website

Telegram Agency will finish and refresh the overall web presence for William David Homes, to help position the brand as elevated and professional. The website will function as a primary landing place for all WDH traffic. Telegram Agency will work with WDCo to determine future web direction for WD Select, WD ‘Real Estate’ (likely on an IDX Service Site), and integration with Locale, etc. The Priority will be to get the primary website finished, populated with content, property information, landing pages, opt-ins.

02. Brand Visuals Refresh

Telegram Agency will work with WDCo to refresh an identity system that is consistent, to be used across all platforms. Telegram Agency will work to help with a strategic rollout for the updated identities to help with process and cost-effectiveness.

03. Marketing: Strategy

Telegram Agency will help WDCo clarify and identify specific audiences and subcategories within those audiences, in an effort to tailor specific communication to these audiences, heightening the effectiveness of engagement. Additionally, this will inform specific audiences for future digital marketing segmentation.

Additionally, Telegram Agency will assist in directing content (ie: website, blog, page revisions, etc) and potential marketing materials, to ensure that all facets of marketing (web/digital/social/print) are consistent with all brand messaging.

04. Visuals - Graphic Design

Telegram Agency will design graphics for use throughout web, social media (posts and marketing), digital distribution and print ads as needed, aligning the Brand Visuals of WDCo, to ensure consistency, professionalism and relevance. Telegram will curate photography provided by the client, and/or use royalty-free photography as needed for design and publication uses. Additional support for graphic design (ie: pitch decks, web, print, etc) can be discussed.

05. Next Level - Brand + Story + Experience

Telegram Agency will work alongside WDCo to plan new and fresh ways to expand the Brand Story for WDCo.

  • Example 1: Creative Story Video Shoot, to outline the mentality, library of work, people and future of WDCo. This video content would drive marketing, and have application across all platforms.

  • Example 2: Lifestyle photo shoots. Beyond property shoots, strategically planning lifestyle shoots in your homes, will help position a targeted level of emotional connection and brand experience across the various levels of WDCo products: Custom, Select, ‘Cottages’, etc…

    *note: Telegram will work with a partner to shoot higher level video production: pricing tbd with partner and client.

Pricing Options

1. Web + Brand Identity + Marketing Strategy + Design

This package is designed to serve as a comprehensive supplement to the current and ongoing marketing needs for WDCo.

Telegram Agency will focus on:

  • Website Launch

  • Brand Identity Refresh  

  • Team Session / Consultation

  • Audience(s) Clarification

  • Marketing Strategy

  • Business Segmentation + Identity (ie: Custom/Select/etc)

  • Graphic Design

  • Additional Web Work (scope tbd)

  • Creative Media Planning

  • Ad + Spend Management (if needed) 

Investment: $3000/month
4-6 Months (pending scope)

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2. Immediate Needs: Web + Brand Identity

This package is designed to serve as an immediate support to the needs of WDCo.

Telegram Agency will focus on:

  • Website Launch

  • Brand Identity Refresh  

  • Team Session / Consultation

Investment: $2500/month
3 Months 

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Notes:

  • Monthly Meet: In-Person, Phone, Zoom...as desired by client. This will determine direction and ongoing scope of work.

  • Weekly Touchpoints to update and adjust ongoing projects. Phone, Zoom...as desired by client. Regular access to communication via text, phone, or email (or preferred app: ie: Slack).

  •  Digital Invoice will be sent monthly on client’s desired date. If not specified, will be sent beginning of the month.

View Test Website Here

Click the image or link here: telegramtest.com

Use password: wdh

Website is still in dev/draft, layers of mockup language/images, etc
2 Homepage formats.
Everything is editable.
Ready to launch quickly.

Rough Rebrand Concepts:

Will explore full options: Refresh. Monogram. Modern Monogram.