Following our conversations, we landed on Walco Services, a name drawn from Walsh and developed as an elevated, scalable option. It keeps a personal connection to you while giving the business a distinct identity with room to grow. With WalcoServices.com secured, we set out to build a visual presence to match.

The direction is modern and substantial, with the refinement to appeal to discerning clients and the strength to hold its own on a truck or jobsite. The gallery below shows how the identity carries across vehicles, workwear, signage, and print.

Website drafts can be viewed here: VERSION ONE - VERSION TWO