Topos Consulting
Brand Design, Brand Strategy, Website Redesign
How effectively an organization is branded and positioned is determined by how well it knows itself, its target and its context. Telegram Agency directs brand strategy and creative solutions for clients, enabling connections with their audiences to grow market share and brand equity.
You are sending a message with everything you do. Clients and Customers (current and potential) will see you before they talk to you. What those people perceive about you, drives their ideology about your brand (whether true or not). Creating a compelling and engaging brand (clarified messaging, intuitive and quality website, brand visuals, intentional social media...) will more readily turn your friends and new followers into stronger ambassadors for your brand.
With Telegram, our commitment to brand-building ensures that the same message our clients intend to send is the message actually being delivered across all mediums and platforms. Intention Creates Attention.
Proposed Project Areas
01. Brand Design + Strategy
Telegram Agency will clarify brand direction and objectives for Topos Consulting, developing a design and direction to help clarify and position their brand for visibility, credibility and growth. Clarifying the proper objectives, design elements and brand voice will set the ‘tone’ for social media content, inbound/outbound marketing language, and inform a framework for design, messaging and language moving forward. *Brand Message and Design
02. Audience Clarification
Telegram Agency will help clarify and identify specific audiences and subcategories within those audiences, in an effort to tailor specific communication to these audiences, heightening the effectiveness of engagement. Additionally, this will inform design and/or collaboration within and for specific audience segmentation.
03. Content Strategy
Telegram Agency will work alongside the client to develop a content strategy that is directed at the client’s audience(s), including verbiage and visual design work where necessary, to ensure brand consistency and continuity. Telegram Agency will provide a design direction for client’s ongoing future content development purposes. Additionally, Telegram Agency will assist in suggesting/strategizing web content (ie: blog, page revisions, etc) and potential additional marketing materials, to ensure that sections within the current brand and marketing framework are consistent with all brand messaging, across the board.
04. Website
Telegram Agency will evaluate the current web presence for Topos Consulting, and make a decision alongside client to either edit within the existing platform, or redesign a new website on a new platform (ie: Squarespace), to best position the brand as credible and approachable. The priority will be to optimize the website for brand story, offerings, and resources.
Pricing.
1. Digital/Social Media Marketing Package
This package is designed to serve as a comprehensive supplement to the current online brand presence in respect to the immediate and ongoing digital needs of Cass Moore (Insurance).
Telegram Agency will focus on:
Brand Design & Strategy
Audience Clarification
Content Strategy
Website
Phase 1 Investment: $500
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Notes:
21-30 Day Project Scope.
Digital Invoice will be sent via PayPal.
