The Kink Team

Brand Strategy + Growth Marketing

How effectively an organization is branded and positioned is determined by how well it knows itself, its target and its context.  Telegram Agency directs brand strategy and creative solutions for clients, enabling connections with their audiences to grow market share and brand equity.

You are sending a message with everything you do. Clients (current and potential) will see you before they talk to you. What those people perceive about you, drives their ideology about your brand (whether true or not). Creating a compelling and engaging brand (clarified messaging, intuitive and quality website, brand visuals, intentional social media...) will more readily turn your friends and new followers into stronger ambassadors for your brand.

With Telegram, our commitment to brand-building ensures that the same message our clients intend to send is the message actually being delivered across all mediums and platforms.

Proposed Project Areas

01. Clarify Brand Voice

Telegram Agency will clarify marketing objectives and develop a strategy and direction to help The Kink Team (client) clarify their Brand Voice, clearly articulating and positioning the Vision, Value Proposition and ‘Story’ of the brand. Clarifying the proper objectives and brand voice will set the ‘tone’ for all visuals, social media, advertisting, inbound/outbound marketing language, and inform a framework for content, messaging and language moving forward.

02. Audience Clarification

Telegram Agency will help clarify and identify specific audiences and subcategories within those audiences, in an effort to tailor specific communication to these audiences, heightening the effectiveness of engagement. Additionally, this will inform design and/or collaboration with other organizations or influencers within and for specific audience segmentation.

03. Content Development

Telegram Agency will work alongside the client to develop and curate content that is directed at the client’s audience(s), including verbiage and visual design work, to ensure brand consistency and continuity. Content will be developed based on categories identified by working with the client through a ‘discovery phase’. These categories will provide a framework for content development, scheduling and forecast planning.

Additionally, Telegram Agency will provide direction and strategy for content and marketing materials, to ensure that sections within the current brand and marketing framework are consistent with all brand messaging, across the board. This includes working with client to organize and curate existing photography and video libraries, as well as producing new photo and video content as needed. (*’High Production’ content will be discussed, as needed. ie: extensive video production).

04. Visuals - Graphic Design

Telegram Agency will create and curate content through collaboration with the client for use throughout social media posts (and marketing, where applicable), digital distribution and print ads (as needed), aligning the Brand Visuals of client, to ensure consistency, professionalism and relevance. Telegram will curate photography provided by the client, and/or shoot photography (when applicable) as needed for design and publication uses. Additionally, Telegram will provide support for graphic design in areas such as flyers, presentations/pitch decks, print, etc, as a means of streamlining a process to be used by team members.

05. Ad/Marketing: Social Media - Online Platforms

  1. Organic. Telegram will identify profiles/channels to follow (and/or collaborate), and create calls-to-action organically by engaging with people and profiles that fit within the current targeted scope of reach for The Kink Team.  

  2.  Paid. Telegram will build out custom audiences within the Meta (and/or LinkedIn, Google, etc) framework to develop targeted advertising and paid/promoted posts for these various platforms. Various platforms to be used, to be discussed with the client. (*does not include paid ad budget/spend)

Investment + Timeline

1. Marketing Package

This package is designed to serve as a comprehensive supplement to the current online brand presence in respect to the immediate and ongoing marketing needs of The Kink Team.

Telegram Agency will focus on:

  • Brand Clarification  

  • Graphic Design

  • Creative Content Development

  • Website Redesign

  • Social Media Strategy + Management

  • Email Communication

  • Blog + SEO Development

  • Ad + Spend Management 

Investment: $6250/month

[*Services Valuations (for reference):
Brand Strategy/Consulting: $2000. Social Media: $2000. Graphic Design: $1200. Content Development: $1800. SEO: $800+. PPC/Ad Mgmt: $1500+.]

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2. Website Redesign: Investment - $3200

In the initial ramp-up, this is for website redesign/redevelopment costs for a complete overhaul of the current website ($3200 total will be spread out across 2-3 monthly installments. Website redesign will begin immediately and will be completed in 30-45 days (pending content readiness and client approval).

Notes:

  • Weekly touchpoints to clarify scope and direction for the upcoming month. In-Person, Phone, Zoom...as desired by the client. Regular access to communication via text, phone, or email (or preferred app: ie: Slack).

  •  Month 1-2 will focus on a “ramp up” Alignment, Web, Voice + Audience Clarification and Content Development

  •  Digital Invoice will be sent monthly on client’s desired date. If not specified, will be sent beginning of month.

  • As needed, specialized production (ie: High Production Video for Luxury Listings) will be utilized and rates agreed upon with client.