Southern Oaks BBQ

Branding, Website, Design, Marketing Plan

How effectively an organization is branded and positioned is determined by how well it knows itself, its target and its context.  Telegram Agency directs brand strategy and creative solutions for clients, enabling connections with their audiences to grow market share and brand equity.

You are sending a message with everything you do. Customers (current and potential) will see you before they talk to you. What those people perceive about you, drives their ideology about your brand (whether true or not). Creating a compelling and engaging brand (clarified messaging, intuitive and quality website, brand visuals, intentional social media...) will more readily turn your friends and new followers into stronger ambassadors for your brand.

With Telegram, our commitment to brand-building ensures that the same message our clients intend to send is the message being delivered across all mediums and platforms.

Proposed Project Areas

01. Brand Visuals

Telegram Agency will work to design and compile a visual brand identity that is consistent and responsive, to be used across all platforms as needed for Southern Oaks BBQ. This includes multiple formats, orientations, and any collateral needed for immediate use. Style will be consistent with top-of-mind BBQ brands (ie: Redbird, Lewis, Brotherton’s…)

02. Merch

Telegram Agency will work with client to design several new pieces of merch to be available for purchase onsite and online. Additionally, Telegram will work with client to help determine products (ie: blank tees, colors, etc), pricing, and a plan for future products that align with, and don’t detract from, the trajectory of the brand.

03. Website

Telegram Agency will redesign the web presence for Southern Oaks BBQ, to help position an attractive and easy to navigate website. This includes a clear and functional eCommerce setup for Merch purchases, as well as direct links for Pickup Orders (either email or POS integration). Telegram will work with client to curate photography, or setup a new photoshoot to produce images for the website.

04. Graphic Design

In addition to Branding collateral and Merch designs, Telegram Agency will design graphics for menus, special events and/or special products for Southern Oaks BBQ. Telegram will also provide a Design/Brand Guide to help ensure future designs are consistent with Brand Standards (fonts, colors, messaging)

05. Marketing Strategy

Telegram Agency will work with client to help determine the best course of action for marketing direction. From organic on page SEO to paid Meta and/or Google Ads, we will examine best practice, evaluate options, and work to provide a plan that fits scope and budget for client’s needs.

Brand Launch Package

Telegram Agency will focus on:

  • Custom Brand Identity: Design and Messaging (logos, badges, signs, etc).

  • New Merch Designs: Strategy, Plan and Designs for a new capsule.

  • Website Redesign: with eCom setup for merch. Order integration.

  • Graphic Design: Menu designs. Specials. Special Events. Etc.

  • Content Shoot for Social and Web

  • Marketing: Strategy and Support.

Investment:

$__ ,___ - (Deposit + Payments TBD)