Chef & Rancher

Rough Concepts

Inspiration/Objective:

Develop a refined yet authentic brand identity that embodies a ‘Texas ranch’ aesthetic with an elevated twist. The brand will center around a chef-driven Wagyu project while allowing room for expansion into diverse product offerings, all while staying true to its elevated ranch heritage.

*This is a VERY rough starting point, with no creative direction. Simply wanted to begin generating some thoughts and ideas.