ProCargo
Proposed Project Areas

01. Website

Telegram Agency will redesign the overall web presence for ProCargo, to help position the brand as elevated, approachable, and professional. The website will consist of a primary Homepage and subsequent web pages in a similar structure to the existing website (example of Homepage sections: Brand Messaging/Story, About, Value Proposition, Testimonials, FAQ, Contact, Call-To-Actions). Telegram will work with client to clarify all necessary web pages and their hierarchy of navigation order. If it’s determined that additional pages are needed (ie: FAQs, Terms, etc) or should be separated, this will be included in the initial project. In addition to the homepage build and subsequent web pages, Telegram will ensure all contact information and contact forms are intuitive and functional to support communication needs.

The website will be responsive and optimized to ensure a clear and professional mobile and desktop experience. The website will function as a primary landing place for all ProCargo traffic. Telegram Agency will work with ProCargo to determine future web direction for additional offices, and subsidiary brands (as needed).

02. Brand Identity Design

Telegram Agency will work with ProCargo to design an identity system that is consistent, to be used across all platforms. Telegram Agency will work to help with a strategic rollout for the updated identities to help with process and efficiency. After the project is initiated, Telegram will send a question form to help capture more clarity for design direction. After that is received, Telegram will send client a mood board to help clarify visual direction samples. Then, Telegram will design 2-4 concepts to present to the client, based on feedback. From these concepts, a direction will be selected, and Telegram will design an edited concept based on feedback and input from the client. After this design is delivered, 2 rounds of revisions based on that design direction will be available (if needed).

Deliverables will include several variations/orientations of the final logo/brand identity, giving the client a full scope of file types needed for various applications.
(Logos, Signage layouts, Business Card Template, T-Shirt, etc)

03. Visuals - Graphic Design

Telegram Agency will design graphics for use throughout web, social media (posts and marketing), digital distribution and print ads as needed, aligning the Brand Visuals of ProCargo, to ensure consistency, professionalism and relevance. This will include one round of: an initial presentation deck, sales support materials, or social media post templates. Additional support for graphic design (ie: pitch decks, web, print, etc) can be discussed.

04. Photography

Telegram Agency will curate photography provided by the client, and/or use royalty-free photography as needed for design and publication uses. Additionally, Telegram will provide one round of photography on-site at ProCargo to capture imagery for the website, social media, and/or print use (ie: creative shots in the warehouse, etc). Additional support for photography can be discussed.

05. Marketing Strategy + Growth

Telegram Agency will help ProCargo clarify and identify specific audiences and subcategories within those audiences, in an effort to tailor specific communication, heightening the effectiveness of engagement. This will inform specific audiences for future digital marketing segmentation, among various platforms.

Deliverables:
Session - meet with key stakeholders in a creative session to discuss Brand Positioning and Marketing Strategy for ProCargo. Telegram will provide findings, suggestions, and insights in a document format to client following session.
*Add-On/Ongoing - Telegram Agency will assist in directing content (ie: website, blog, page revisions, etc) and marketing materials, to ensure that all facets of marketing (web/digital/social/print) are consistent with all brand messaging and growth strategies.

06. Physical Space Creative Design and Planning

Telegram Agency will work alongside ProCargo to brainstorm new and fresh ways to extend the brand into various physical spaces of the business. Telegram will meet onsite with client to brainstorm ideas, and will provide mockups, visual ideas, and material suggestions for use in the project. Additionally, if desired, Telegram can assist in project design and implementation, as well as provide vendors for project support (can be discussed).