The Luminaire and The Vale

Social Media Marketing, Digital Ads and Brand Awareness

How effectively an organization is branded and positioned is determined by how well it knows itself, its target and its context.  Telegram Agency directs brand strategy and creative solutions for clients, enabling connections with their audiences to grow market share and brand equity.

You are sending a message with everything you do. Clients (current and potential) will see you before they talk to you. What those people perceive about you, drives their ideology about your brand (whether true or not). Creating a compelling and engaging brand (clarified messaging, intuitive and quality website, brand visuals, intentional social media...) will more readily turn your friends and new followers into stronger ambassadors for your brand.

With Telegram, our commitment to brand-building ensures that the same message our clients intend to send is the message actually being delivered across all mediums and platforms.

Proposed Project Areas

01. Clarify Social Media Marketing Objectives – Brand Voice

Telegram Agency will clarify social media/marketing objectives and develop a strategy and direction to help The Luminaire/The Vale (client) clarify their Brand Voice, clearly articulating and positioning the Vision, Value Proposition and ‘Story’ of the brand. Clarifying the proper objectives and brand voice will set the ‘tone’ for social media advertisting, inbound/outbound marketing language, and inform a framework for content, messaging and language moving forward.

02. Audience Clarification

Telegram Agency will help clarify and identify specific audiences and subcategories within those audiences, in an effort to tailor specific communication to these audiences, heightening the effectiveness of engagement. Additionally, this will inform design and/or collaboration within and for specific audience segmentation.

03. Content Development

Telegram Agency will work alongside the client to develop and curate content that is directed at the client’s audience(s), including verbiage and visual design work where necessary, to ensure brand consistency and continuity. Content will be developed based on categories identified by working with the client through a ‘discovery phase’. These categories will provide a framework for content development, scheduling and forecast planning.

Additionally, Telegram Agency will assist in suggesting/directing content (ie: website, blog, page revisions, etc) and potential additional marketing materials, to ensure that sections within the current brand and marketing framework are consistent with all brand messaging, across the board.

04. Visuals - Graphic Design

Telegram Agency will create and curate content through collaboration with the client for use throughout social media marketing (and posts, where applicable), digital distribution and print ads (as needed), aligning the Brand Visuals of client, to ensure consistency, professionalism and relevance. Telegram will curate photography provided by the client, and/or curate photography as needed for design and publication uses. Additional support for graphic design (ie: presentation/pitch decks, web, print, etc) can be discussed.

05. Ad/Marketing: Social Media - Online Platforms

  1. Organic. Telegram will identify profiles/channels to follow (and/or collaborate), and create calls-to-action organically by engaging with people and profiles that fit within the current targeted scope of reach for The Luminaire/The Vale.  

  2.  Paid. Telegram will build out custom audiences within the Meta (and/or LinkedIn, Google, etc) framework to develop targeted advertising and paid/promoted posts for the FB and IG platforms. The extent of various platforms to be discussed with the client. (*does not include paid ad budget/spend)

Pricing Options

1. Digital/Social Media Marketing Package

This package is designed to serve as a comprehensive supplement to the current online brand presence in respect to the immediate and ongoing marketing needs of The Luminaire/The Vale.

Telegram Agency will focus on:

  • Audience Clarification  

  • Content Development

  • Graphic Design

  • Platform Setup

  • Social Media Placements

  • Partnership/Collaboration Strategy

  • Ad + Spend Management 

Investment: $1500/month
Up to 10 Hrs/Month 

————

Notes:

  • Level of channel management TBD in conjunction with the client…ie: channel management vs support.

  • Monthly touchpoints to clarify scope and direction for the upcoming month. In-Person, Phone, Zoom...as desired by the client. Regular access to communication via text, phone, or email (or preferred app: ie: Slack).

  •  Month 1-2 will focus on a “ramp up” Objective, Voice + Audience Clarification and Content Development

  •  Digital Invoice will be sent monthly on client’s desired date. If not specified, will be sent beginning of month.