NONA’S ITALIAN

A Brand + Marketing Conversation

How effectively a brand is designed and positioned is determined by how well it knows itself, its target and its context.  Telegram Agency directs brand strategy and creative solutions for clients, enabling connections with their audiences to grow market share and brand equity.

You are sending a message with everything you do. Consumers (current and potential) will see you before they talk to you. What they perceive about you, drives their ideology about your brand (whether true or not). Creating a compelling and engaging brand (clarified messaging, intuitive and quality website, brand visuals, intentional search and social media...) will more readily turn your friends and new followers into stronger ambassadors for your brand.

With Telegram, our commitment to brand-building ensures that the same message our clients intend to send is the message being delivered across all mediums and platforms.

Investment:

Month 1: $2,000 (Brand Refresh and Marketing Reset)

Ongoing: $1,200/month

Upfront: Brand + Marketing Reset

The first month is focused on getting the fundamentals aligned before simply creating more content. We’ll take a practical look at how Nona’s currently shows up — visually, verbally, digitally, and inside the restaurant — and begin building a more cohesive direction for the brand moving forward.

The goal is not a complete reinvention. It is to identify the highest-impact opportunities, establish a stronger creative direction, and create a foundation that ongoing marketing can build from.

Brand + Creative Direction

  • Review the existing Nona’s brand, visual identity, messaging, and overall presentation

  • Establish an updated visual and creative direction

  • Refine brand tone, personality, and key messaging

  • Develop a working moodboard for photography, design, social media, and restaurant atmosphere

  • Identify opportunities to make the brand feel more distinctive, current, and intentional

Restaurant Experience

  • Review the customer experience beyond the food itself

  • Make recommendations for music, atmosphere, signage, tabletop details, uniforms, printed materials, and other brand touchpoints

  • Identify realistic environmental improvements that can elevate the space without requiring a major renovation

  • Begin creating greater consistency between the restaurant experience and the brand customers encounter online

Menu + Design Review

  • Review the current menu for hierarchy, readability, consistency, and presentation

  • Identify opportunities to strengthen descriptions and highlight signature or priority dishes

  • Establish a visual direction for future menu design

  • Review supporting printed and in-restaurant materials for consistency

Digital + Local Presence

  • Review Google Business Profile and local search presence

  • Identify inaccurate, outdated, or inconsistent listings

  • Review website presentation, imagery, messaging, menus, and customer journey

  • Establish priorities for improving how Nona’s appears when potential customers search locally

Social + Content Direction

  • Review current social media presence

  • Establish a more intentional visual and editorial direction

  • Define key content categories around Plate, Place, and People

  • Develop photography and video direction for future shoots

  • Create an initial content and marketing roadmap

At the end of the initial phase, Nona’s will have a clearer creative direction, prioritized recommendations, and a practical roadmap for improving the brand across the restaurant, digital presence, and ongoing marketing.

Ongoing Brand + Marketing Partnership

After the initial phase, the focus shifts from defining the direction to consistently putting it into practice. The ongoing engagement is designed to give Nona’s a creative and marketing partner who is actively thinking about the brand — not simply filling a social media calendar.

Social Media Management

  • Monthly content planning and strategy

  • Writing captions and supporting messaging

  • Design of social graphics and promotional creative

  • Scheduling and publishing approved content

  • Maintaining a more consistent and intentional social presence

Creative Direction

  • Ongoing oversight of the Nona’s visual brand

  • Direction for photography, video, promotions, and seasonal campaigns

  • Light Content Shooting: photo and video. *Does not include big production shoots.

  • Continued refinement of how the restaurant presents itself visually

  • Guidance on new menus, signage, printed materials, and customer-facing touchpoints

Google + Local Visibility

  • Ongoing attention to Google Business Profile

  • Updates to photos, information, promotions, and relevant content

  • Recommendations for strengthening reviews and local visibility

  • Monitoring for obvious inconsistencies or opportunities across the local digital presence

Marketing + Campaign Ideas

  • Monthly promotional and campaign concepts

  • Seasonal opportunities and restaurant-specific events

  • Ideas to support slower days, featured dishes, holidays, catering, live music, special menus, and other business priorities

  • Local partnership and community-marketing opportunities when appropriate

Brand Support

  • Ongoing strategic guidance as new needs arise

  • Design and messaging needs within the normal monthly workflow

  • Continued attention to keeping the restaurant experience, marketing, and brand aligned