MPM Lux Realty
Brand Refresh + Website: Identity Design, Messaging, Website
How effectively a brand is designed and positioned is determined by how well it knows itself, its target and its context. Telegram Agency directs brand strategy and creative solutions for clients, enabling connections with their audiences to grow market share and brand equity.
You are sending a message with everything you do. Consumers (current and potential) will see you before they talk to you. What they perceive about you, drives their ideology about your brand (whether true or not). Creating a compelling and engaging brand (clarified messaging, intuitive and quality website, brand visuals, intentional search and social media...) will more readily turn your friends and new followers into stronger ambassadors for your brand.
With Telegram, our commitment to brand-building ensures that the same message our clients intend to send is the message being delivered across all mediums and platforms.
Proposed Project
01. Brand Foundation & Direction
Before design begins, we establish clarity around what the business is, who it serves, and how it should be positioned from day one: this includes evaluating competitors, your service offerings, core competencies, etc. Sustainable brands are built from alignment first. This phase ensures the messaging, design elements, and customer focus are built on intentionality, not guesswork.
Includes:
Brand discovery question form
Audience + competitive evaluation
Messaging direction + differentiation
02. Brand Identity Design (+ Collateral)
Your identity is more than a logo: it is the visual front-door for trust. In competitive markets, people make assumptions quickly. A strong visual identity signals professionalism, quality, and legitimacy before a word is spoken. We design brands that feel established from day one, with a system that translates across digital, print, uniforms, vehicles, signage, and beyond. Telegram will present 1-2 completed layouts to client based on questions and initial - then, complete revisions and layouts for the selected direction. A full suite of file formats will be provided including .png, .jpg and vector files.
Includes:
Primary logo
Secondary marks and/or icons
Color + typography system (w/Simplified Brand Guide)
Brand assets for web + print use (includes Business Card design, Sign Design (1), Social Media profiles/headers)
Buyer/Seller Guides evaluation and redesign
Signage and Additional design needs can be discussed/added.
03. Website
Based on collaborative/selected design direction, Telegram Agency will design and build a clean, strategic site that communicates value quickly, builds confidence, and accomplishes client goals, and in user-friendly platform (tbd). Telegram will also integrate an IDX platform (likely IDX Broker) to allow listings and search functionality directly within the website. This includes connecting the client’s custom domain via DNS settings from the domain host.
Includes:
Several core pages (Home, Services, About, Contact)
Mobile optimization
Copy structure guided by messaging
Launch-ready handoff
*Client responsible for ongoing hosting plan/expenses (web platform + IDX platform - fees paid directly to respective platforms)
04. Ongoing Support
If needed/desired, ongoing consultation, design support, content creation, creative direction, etc…is available and can be discussed.
Investment + Timeline
Telegram Agency will focus on:
Brand Clarity
Custom Visual Identity Suite: Design
Website Design + Build
Domain Connection
IDX Integration Setup and Support
Investment:
$4,750
Notes:
Link to deposit (50%) below, and work will start immediately.
Final 50% Due when website is ready to launch.
Projected Timeline: 21-30 days (pending approvals/edits)
Additional, ongoing work and support can be discussed as needed.
