Objective:

Create an elevated yet personal visual identity for Christian Meacham Real Estate Team (Realtor/Realty Team). The direction of a monogram helps encapsulate the personal approach, vs a corp/business entity feel. The goal is to find the balance between elevated professionalism and approachability.

Note:

Below are sample directions for the primary brand identity. Some items are still in draft mode, and laid out as samples for the sake of displaying options to help select a final direction. From this stage, once a final direction is selected (focus selection on primary font/typeface), we will clean up the final layouts, in various formats and orientations. In addition, we will layout a color palette to fit the brand direction. If there are certain elements you like from various sample options, we can ‘mix and match’ to an extent. There are 4 designs attached. Each design laid on its own page in 3 orientations, and also has a page with a photo background to display those designs inverted as an overlay. *Additionally, a page of ‘extras’ to simply show various orientations, uses, etc.