Max Otter Productions
Proposed Project Scope
How effectively a brand is designed and positioned is determined by how well it knows itself, its target and its context. Telegram Agency directs brand strategy and creative solutions for clients, enabling connections with their audiences to grow market share and brand equity.
You are sending a message with everything you do. Consumers (current and potential) will see you before they talk to you. What they perceive about you, drives their ideology about your brand (whether true or not). Creating a compelling and engaging brand (clarified messaging, intuitive and quality website, brand visuals, intentional search and social media...) will more readily turn your friends and new followers into stronger ambassadors for your brand.
With Telegram, our commitment to brand-building ensures that the same message our clients intend to send is the message being delivered across all mediums and platforms.
Brand/Web Project
01. Brand Foundation & Direction
Before design begins, we establish clarity around your business, its messaging, who it serves, and how it should be positioned from day one: this includes evaluating the market, other creatives, your offerings, core competencies, etc. We believe sustainable brands are built from alignment first. This ensures the designs and messaging, are built on intentionality.
Includes:
Brand discovery question form
Audience + competitive context
Messaging direction + differentiation
02. Brand Identity Design
Your identity is more than a logo: it is the visual front-door for trust. In competitive markets, people make assumptions quickly. A strong visual identity signals professionalism, quality, and legitimacy before a word is spoken. We design brands that feel established from day one, with a system that translates across digital, print, and beyond.
Includes:
Primary logo layouts
Secondary marks and iconography = Brand Suite
Color + typography system
Brand assets for web + print use
03. Website
We will either ‘clean up’ your current site, or design and build a clean, strategic site that communicates value quickly, builds confidence, showcases your work, and generates inbound leads (and if applicable, integrates with 3rd party applications).
Includes:
Core pages (Home, Portfolio, About, Contact)
Mobile optimization
Copy structure guided by messaging
Launch-ready handoff
04. Merch & Brand Extensions
Once the brand foundation is complete, we will expand into print collateral, t-shirt and/or hat illustration/design, etc. This allows the brand refinements to stay focused and aligned, leaving room to grow the brand over time.
Proposed:
Printed Pieces (Business Cards, Flyer, etc - If needed)
Merch: Tee Illustrations/Designs (2-3), Patch/Badge Design for Hats, Swag to giveaway… (will help to curate and source product styles if needed)
Brand Foundation: Design + Web Package
Telegram Agency will focus on:
Brand Clarity
Custom Visual Identity (Identities): Design
Website Design + Build
Design/Illustrate Merch, Print, etc
Investment:
$3,800 $5,200
(Brand Identity, Design, New portfolio website on Squarespace or Framer)
Notes:
Once agreed upon, Telegram will send signed agreement, link to deposit (50%), and work will start immediately.
Additional, ongoing work outside of scope can be discussed as needed.
Timeline: 30-45 Days (pending approvals/edits)
