Luv Coffee

Questions Re: Brand, Messaging, & Experience

We’re beginning the process of ‘refreshing’ the Luv Coffee brand. This includes reworking our messaging, designs, and customer experience touchpoints — everything from the way our story is positioned, to packaging and merchandise, to potentially some shifts in the look and feel of our space. The goal is to ensure every part of the brand aligns with our mission and creates a memorable, consistent experience for our guests.

Your feedback will help shape the direction of this refresh and guide our discussion in Friday’s leadership meeting. Please take a few minutes to share your honest thoughts and ideas below.

A Few Questions For You.

Below the form, use the link to upload requested images and files.

Name of person completing this form.

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First Name

Last Name

In your own words, how would you currently describe Luv Coffee to someone who has never been here?

What three words should always come to mind when people think of Luv Coffee?

What do you believe customers love most about coming here?

Where do you think we fall short in creating a memorable customer experience?

Are there specific touchpoints (ordering, service, environment, packaging, merch, etc.) that you feel need the most attention?

What do you wish every customer felt walking out of Luv Coffee?

Which aspects of our current branding (logo, bags, menus, merch) do you think are strong and worth keeping?

Which aspects feel outdated or off-brand?

How do you want the look and feel of Luv Coffee to evolve?

List some Characteristics or Keywords that you want to be associated with as a brand.

Whether current or aspirational.

Are there brands (inside or outside coffee) that you admire visually or experientially, that you think Luv Coffee should draw inspiration from?

Do you have 'inside language' that would help us understand you better?

*Do you have catch phrases, words you use internally, or externally...sayings...etc.

When you think about Luv Coffee 2–3 years from now, what do you want it to look and feel like?

What would success look like for this refresh in your eyes?

Anything else critical you think we should know?