Luv Coffee
Brand Messaging, Merch, Design, Strategic Planning
How effectively an organization is branded and positioned is determined by how well it knows itself, its target and its context. Telegram Agency directs brand strategy and creative solutions for clients, enabling connections with their audiences to grow market share and brand equity.
You are sending a message with everything you do. Customers (current and potential) will see you before they talk to you. What those people perceive about you, drives their ideology about your brand (whether true or not). Creating a compelling and engaging brand (clarified messaging, intuitive and quality website, brand visuals, intentional social media...) will more readily turn your friends and new followers into stronger ambassadors for your brand.
With Telegram, our commitment to brand-building ensures that the same message our clients intend to send is the message being delivered across all mediums and platforms.
Proposed Project Areas
01. Brand Messaging
Telegram Agency will work to clarify brand messaging and align brand intentions with plan for design to bring cohesion to the customer experience. We will compile revised brand messaging along with current brand identity, to create a brand guide that will inform future communications and marketing efforts.
02. Design Refresh: Bags/Labels, Merch, Menus, Touch-points
Telegram Agency will work with client to design several (#tbd) new pieces of merch to be available for purchase onsite and online. Telegram will work with client to help determine products (ie: tees, colors, etc), pricing, and a plan for future products that align with, and don’t detract from, the trajectory or story of the brand. After running a cost analysis and breakdown of fully custom bags vs blank bags will with custom labels, we will collaboratively determine the best course of action. Then, Telegram will design bags and/or labels for the coffee program. Additionally, we will evaluate the physical space, propose and design new signage, menus, cards, etc, as needed and determined, to extend the brand refresh throughout all touch-points.
04. Website: Strategy (possible rebuild)
Telegram Agency will work with Luv Coffee to determine the best course of action for web application. In addition to the website telling the brand story, it should also: -intuitively accommodate online ordering (likely via portal to Toast/POS), and make it easy for customers to make purchases of merch and coffee via an eCommerce solution. Additionally, we will work to setup the best scenario for a coffee subscription (incl: messaging, design…). Telegram will work with client to curate photography and images for the website.
05. Marketing Strategy
Telegram Agency will work with client to help determine the best course of action for marketing direction. From organic on-page website SEO to social media, to paid Meta and/or Google Ads, we will examine best practice, evaluate options, and work to provide a plan that fits scope and budget for client’s needs.
Brand Launch Package
Telegram Agency will focus on:
Brand Messaging
Brand Design Extension (logos, badges, signs, etc)
Merch Designs: Strategy, Plan and Designs for a new capsule.
Website Refresh (or Rebuild): with eCom setup for merch. Order integration. Subscription.
Graphic Design: Menu Designs. Special Products. Special Events. Etc.
Marketing: Strategy and Support.
Investment:
$3,000 + A Few Shaken Espressos (Reg. $7500)
Payment can be broken into 3 monthly payments.
