Lighthouse + Arcturus

Websites. Photography. Design.

How effectively an organization is branded and positioned is determined by how well it knows itself, its target and its context.  Telegram Agency directs brand strategy and creative solutions for clients, enabling connections with their audiences to grow market share and brand equity.

You are sending a message with everything you do. Customers (current and potential) will see you before they talk to you. What they perceive about you, drives their ideology about your brand (whether true or not). Creating a compelling and engaging brand (clarified messaging, intuitive and quality website, brand visuals, intentional social media...) will more readily turn your friends and new followers into stronger ambassadors for your brand.

With Telegram, our commitment to brand-building ensures that the same message our clients intend to send is the message being delivered across all mediums and platforms.

Proposed Project Areas

01. Brand Visuals

Telegram Agency will provide a revised brand identity for Lighthouse Chartering that explores a new look and feel. This will provide an additional option to the current brand identity, allowing the client to make a decision looking toward the future of the business. Additionally, Telegram will provide client a new color scheme and layouts for the existing brand identity. If a new direction is selected, Telegram will provide multiple formats, orientations, and any collateral needed for immediate use. Telegram will also provide any supplementary design needed for the new brand identity of Arcturus Maritime.

02. Websites

Telegram Agency will design a new web presence for both Lighthouse Chartering and Arcturus. This will be built on a Squarespace, Wordpress, Webflow or Framer platform, tbd upon client’s conversation as project begins. Understanding the desire to move in a more corporate direction, Telegram will determine navigation and page hierarchy during the process, and design a flow that is intuitive and professional. Telegram will work with client to curate photography and images for the website.

03. Graphic Design

In addition to Branding collateral, Telegram Agency will design graphics for business cards, letterhead, merch/swag (if applicable). Design time will be allotted and specific items can be determined in collaboration with client. Telegram will also provide a Design/Brand Guide to help ensure future designs are consistent with Brand Standards (fonts, colors, messaging). *This applies to both businesses.

04. Photography

Telegram Agency will provide photography for headshots of all staff at the Houston office. Additionally, Telegram will provide client with a visual guide to help the additional offices shoot photos in a manner that is consistent with the Houston photos, in order to maintain continuity on the website and marketing materials. Additionally, Telegram will shoot candid photography (b-roll) throughout the office, to be used for social media, website imagery, etc.

Investment + Timeline

Telegram Agency will focus on:

  • Website Design and Build for Lighthouse Chartering

  • Website Design and Build Arcturus Maritime

  • Photography for Lighthouse Chartering Staff

  • Graphic Design + Support: (Brand exploration for Lighthouse, Digital Layouts, Merch, Print materials…)

Investment:

$8,500 - (50% Deposit + 2 - 25% milestone payments)

2 Websites, Photography, Graphic Design + Support = $8500
Lighthouse Maritime Website + Photography + Supplemental Design = $5500 (legacy pricing)
Arcturus Maritime Website + Supplemental Design = $3000

Timeline:

All Projects to be complete before 12/31/2025.
Lighthouse Chartering: 4-6 Weeks
Arcturus Maritime: 2-4 Weeks

Notes:

  • Initial Kickoff Session to clarify scope and direction for each project - at Lighthouse office.

  • Regular accessibility In-Person, Phone, Text Zoom...as desired by the client.

  • Once agreed upon, Telegram will send signed agreement, link to deposit, and work will start immediately.