Kelly Rogers

Naming. Branding. Web. - (re)Building A Mortgage Brand.

How effectively an organization is branded and positioned is determined by how well it knows itself, its target and its context.  Telegram Agency directs brand strategy and creative solutions for clients, enabling connections with their audiences to grow market share and brand equity.

You are sending a message with everything you do. Customers (current and potential) will see you before they talk to you. What they perceive about you, drives their ideology about your brand (whether true or not). Creating a compelling and engaging brand (clarified messaging, intuitive and quality website, brand visuals, intentional social media...) will more readily turn your friends and new followers into stronger ambassadors for your brand.

With Telegram, our commitment to brand-building ensures that the same message our clients intend to send is the message being delivered across all mediums and platforms.

Proposed Project Areas

01. Naming

Telegram Agency will work to provide client a list of naming options, based on feedback from questionnaire (provided by Telegram). Additionally, this will include available web domain name options in conjunction with respective names, as well as a preliminary Trademark search. Upon final selection, these should verified by client’s legal counsel for verification (if desired).

02. Brand Visuals

Telegram Agency will work to design and compile a visual brand identity that is consistent and responsive, to be used across all platforms as needed for the new brand. This includes multiple formats, orientations, and any collateral needed for immediate use. To start, Telegram will provide client a questionnaire, followed by a curated mood-board to determine initial direction. After mood-board directions are selected, Telegram will design 2 logo/brand identity directions based on client feedback, and provide up to 3 rounds of revisions on the selected direction, to get to the final approval.

03. Website

Telegram Agency will design a new web presence for client, to help position a professional, attractive and easy to navigate website. This will be built on a Squarespace, Wordpress or Framer platform, tbd upon client’s specific needs. We will determine navigation and page hierarchy during the process, and design a flow that makes the most sense. Telegram will work with client to curate photography and images for the website. (If a new photoshoot is needed, that can be discussed.)

04. Graphic Design

In addition to Branding collateral, Telegram Agency will design graphics for business cards, letterhead, and signage (if applicable). Additional items can be discussed or determined. Telegram will also provide a Design/Brand Guide to help ensure future designs are consistent with Brand Standards (fonts, colors, messaging).

05. Marketing Strategy

Telegram Agency will work with client to help determine the best course of action for marketing direction. From organic on-page SEO to paid Meta and/or Google Ads, we will examine best practice, evaluate options, and hand over an initial plan that fits scope and budget for client’s needs.

Brand Launch Package

Telegram Agency will focus on:

  • Naming Process (questionnaire, list, domain search, etc)

  • Custom Brand Identity: Design and Messaging (logos, mockups, brand guide).

  • Website Design: (platform tbd based on needs)

  • Graphic Design: (business cards, letterhead, swag, etc)

  • Marketing: Initial Plan & Strategy

Investment:

$5,500 - (50% Deposit + 50% when site goes live)