Jerry Strohkorb - (Dr. Jerry’s)
Naming, Brand Identity/Messaging/Positioning, Pitch Deck, Design…
How effectively an organization is branded and positioned is determined by how well it knows itself, its target and its context. Telegram Agency directs brand strategy and creative solutions for clients, enabling connections with their audiences to grow market share and brand equity.
You are sending a message with everything you do. Clients (current and potential) will see you before they talk to you. What those people perceive about you, drives their ideology about your brand (whether true or not). Creating a compelling and engaging brand (clarified messaging, intuitive and quality website, brand visuals, intentional social media...) will more readily turn your friends and new followers into stronger ambassadors for your brand.
With Telegram, our commitment to brand-building ensures that the same message our clients intend to send is the message actually being delivered across all mediums and platforms.
“Dr. Jerry’s”
Proposed Project Areas
01. Brand Naming
Telegram Agency will work with client through a naming process for the new venture. Telegram Agency will provide a list of several naming options, in a collaborative ‘back and forth’ brainstorming effort with client, until we land on a desired Brand Name, that reflects the uniqueness to build a Brand Identity around. Telegram Agency will also ensure that a usable web domain is available and conduct a preliminary search with name filing in the USPTO Trademark Database.
02. Brand Identity Design
After a Brand Naming direction is selected, Telegram Agency will work to design an identity system that is market-relevant, professional and consistent, to be used across all platforms. Telegram Agency will work with client to clarify design direction: first, through a web questionnaire and mood board exchange…and then, second, Telegram Agency will provide at least 3 design options. Following the initial design delivery, a direction will be selected by client, and up to 3 rounds of full revisions based on the selected direction will be provided, to arrive at a final brand identity product. Upon completion, client will receive all necessary formats of design files and a Brand Guide.
03. Brand Messaging
Telegram Agency will clarify the Brand Voice and Brand Message for client and develop a strategy and direction to extend that Brand Voice, clearly articulating and positioning the Vision, Value Proposition and ‘Story’ of the brand. Clarifying the proper objectives and Brand Voice will set the ‘tone’ for communication, social media posts, inbound/outbound marketing language, and inform a framework for content, messaging and language moving forward.
04. Visuals - Graphic Design
Telegram Agency will help with a strategic rollout for the new brand identity, designing graphics for use throughout web, social media (posts and marketing), digital distribution, initial packaging, and print, aligning the Brand Visuals, to ensure consistency, professionalism and relevance. Telegram will curate photography provided by the client, (or, setup photoshoot if needed - tbd) for design and publication uses. Additional/ongoing support for graphic design can be discussed. Telegram Agency will work with client to determine initial design needs: packaging/label, print support, social media headers/profiles, etc…
05. Pitch Deck
Telegram Agency will use Brand Messaging and Brand Identity Design to build an ‘on-brand’ slide deck as a complement to the client’s pitches and conversations while discussing the Brand and Product(s). Slides and included content tbd in conjunction with Telegram Agency and client.
06. Web Landing Page
Telegram Agency will produce a clean, professional and informative landing page for the client. This will be a web placeholder, prior to a full website build, as a means to provide information and education, add credibility, begin SEO function, and create options/links for communication. Following this, Telegram Agency will help client determine the best platforms and architecture for final website build (ie: eCom platforms, web hierarchy…)
07. Ongoing Support | Brand + Growth + Marketing
Telegram Agency will work alongside client to develop new and fresh ways to expand the Brand.
Audience Clarification/Segmentation
Telegram Agency will help client clarify and identify specific audiences and subcategories within those audiences, in an effort to tailor specific communication to these audiences, heightening the effectiveness of engagement. Additionally, this will inform specific audiences for any future digital marketing segmentation (ie: landing pages, programs, specifical collections/resources/etc).
Content Development
Telegram Agency will collaborate with client to create marketing content that is directed at the strategic audience(s), including verbiage and visual design work where necessary, to ensure brand consistency and continuity. Content will be developed based on categories identified by working with client through a ‘discovery phase’. These categories will provide a framework for content development, scheduling and forecast planning.
Additionally, Telegram Agency will assist in suggesting/directing content (ie: website, blog, page revisions, etc) and potential marketing materials, to ensure that sections within the current website are consistent with all brand messaging.Brand Visuals - Design and/or Curation
Telegram Agency will ensure graphics used throughout social media (posts and marketing), digital distribution and print ads maintaining consistency, professionalism and relevance. Telegram will help design, art direct and/or curate as needed, aligning the Brand Visuals. Telegram will curate imagery provided by the client, produce photography (tbd), and/or use royalty-free photography as needed for design and publication uses.
Marketing: Social Media - Online Platforms
-Organic. Telegram will identify profiles/channels, follow, engage, and create calls-to-action organically by engaging with people and profiles that fit within the current targeted scope of reach. Collaboration, Influence, Cross-Marketing…
-Paid. If desired, Telegram will build out custom audiences within the Meta (and/or LinkedIn, Google, etc) framework to develop targeted advertising and paid/promoted posts for the FB and IG platforms. (*does not include paid ad budget/spend)
Pricing Options
1. Brand: Phase 1
This package is designed to serve as a comprehensive launch package for the new brand.
Telegram Agency will focus on:
Brand Naming
Brand Identity Design
Brand Messaging
Brand/Graphic Design
Pitch Deck
Landing Page
Investment: $4350
4-6 Weeks
*Notes: Change in scope (ie: more extensive website work) will change price, and will be discussed with client.
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2. Website Build: eCommerce Platform
This is designed to serve as a comprehensive package for the launch of new website.
Telegram Agency will focus on:
Platform Selection
Navigation and Website Architecture
Website Design
Website Development
Product Integration
Payment Gateway Integration
Testing and Functionality Assurance Prior to Launch
Website Launch
Investment: $tbd
3-4 Weeks (pending readiness)
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3. Ongoing Marketing + Strategy + Design Support
This package is designed to serve as a supporting role to the ongoing needs of client.
Telegram Agency will focus on:
Website Management
Marketing Direction + Strategy
Audience Segmentation
Content Development
Graphic Design/Visuals
Advertising Strategy + Support: Meta + Google + Etc
Investment: $tbd/month
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Notes:
Meetings: In-Person, Phone, Zoom...as desired by client. This will determine direction and ongoing scope of work.
Weekly Touchpoints to update and adjust ongoing scope. Phone, Zoom...as desired by client. Regular access to communication via text, phone, or email (or preferred app: ie: Slack).
Project Payments: Deposit %tbd - Remaining Payment when final files are delivered. Ongoing work will be invoiced monthly on the 1st, unless otherwise noted by client.
