Jacob Walsh

Proposed Project Scope

How effectively a brand is designed and positioned is determined by how well it knows itself, its target and its context.  Telegram Agency directs brand strategy and creative solutions for clients, enabling connections with their audiences to grow market share and brand equity.

You are sending a message with everything you do. Consumers (current and potential) will see you before they talk to you. What they perceive about you, drives their ideology about your brand (whether true or not). Creating a compelling and engaging brand (clarified messaging, intuitive and quality website, brand visuals, intentional search and social media...) will more readily turn your friends and new followers into stronger ambassadors for your brand.

With Telegram, our commitment to brand-building ensures that the same message our clients intend to send is the message being delivered across all mediums and platforms.

Startup Launch Project

01. Brand Foundation & Direction

Before design begins, we establish clarity around what the business is, who it serves, and how it should be positioned from day one: this includes evaluating competitors, your service offerings, core competencies, etc. Most startups rush into visuals too early, but sustainable brands are built from alignment first. This phase ensures the name, messaging, and customer focus are built on intentionality, not guesswork.

Includes:

  • Brand discovery question form

  • Audience + competitive context

  • Messaging direction + differentiation

02. Naming Exploration

We explore naming directions that feel credible, memorable, and aligned with the future vision of the company: not just something that works today, but something you can grow into.

Includes:

  • 15–25 naming directions

  • Shortlist refinement

  • Domain availability + usability considerations (+high-level trademark search)

  • Final recommendation + rationalization

03. Brand Identity Design

Your identity is more than a logo: it is the visual front-door for trust. In competitive markets, people make assumptions quickly. A strong visual identity signals professionalism, quality, and legitimacy before a word is spoken. We design brands that feel established from day one, with a system that translates across digital, print, uniforms, vehicles, signage, and beyond.

Includes:

  • Primary logo

  • Secondary mark or icon

  • Color + typography system

  • Brand assets for web + print use

04. Website

We design and build a clean, strategic site that communicates value quickly, builds confidence, and generates inbound leads, and in applicable, integrates with 3rd party applications.

Includes:

  • Several core pages (Home, Services, About, Contact)

  • Mobile optimization

  • Copy structure guided by messaging

  • Launch-ready handoff

*Optional Add-On: Merch & Brand Extensions

Once the brand foundation is complete, we can expand into print collateral, apparel, vehicle branding, etc. This allows the launch package to stay focused and efficient, while leaving room to grow the brand over time.

Proposed:

  • Printed Pieces (Business Cards, Flyer, etc)

  • Merch: Polo, Tees for Crew, Swag to giveaway, Hats (will curate styles and design)

  • Signage

Brand Foundation: Design + Web Package

Telegram Agency will focus on:

  • Brand Clarity

  • Naming Exploration and Direction

  • Custom Visual Identity (Identities): Design

  • Website Design + Build

  • *Optional: Merch, Print, Signage, etc

Investment:

Launch Phase: $4,800
*Add-On: $700 (Print Material Design: 2 Pieces. Merch Design: 2 Pieces. Signage: 1-2 Pieces.)

Notes:

  • Once agreed upon, Telegram will send signed agreement, link to deposit (50%), and work will start immediately.

  • Additional, ongoing work outside of scope can be discussed as needed.

  • Timeline: 30-45 Days (pending approvals/edits)