Fly Guy
Design. Positioning. Launch Capsule.
How effectively an organization is branded and positioned is determined by how well it knows itself, its target and its context. Telegram Agency directs brand strategy and creative solutions for clients, enabling connections with their audiences to grow market share and brand equity.
You are sending a message with everything you do. Customers (current and potential) will see you before they talk to you. What they perceive about you, drives their ideology about your brand (whether true or not). Creating a compelling and engaging brand (clarified messaging, intuitive and quality website, brand visuals, intentional social media...) will more readily turn your friends and new followers into stronger ambassadors for your brand.
With Telegram, our commitment to brand-building ensures that the same message our clients intend to send is the message being delivered across all mediums and platforms.
Proposed Project Areas
01. Brand Visuals Design
Telegram Agency will design and compile a visual brand identity that is consistent and responsive, to be used across all platforms as needed for the brand. This includes a brand suite, various elements, multiple formats, orientations, and any collateral needed for immediate use. To start, Telegram will utilize client’s current logo mark as a basis, and develop a mood-board to send to client for alignment, prior to design work beginning.
02. Merch Design - Launch ‘Capsule’
Telegram Agency will work with client to design a launch ‘capsule’: several aligned pieces of merch to offer during the initial brand launch phase. Additionally, Telegram will collaborated with client to determine specific products (ie: tees, patches, colors, etc), pricing, curate samples, and develop a plan for future products that align with the trajectory and story of the brand.
03. Design Collateral
In addition to Visual Identity and Merch, Telegram Agency will design graphics for business cards, letterhead, and social media profiles (and additional resources if applicable). Additional items can be discussed or determined. Telegram will also provide a Design/Brand Guide to help ensure future designs are consistent with Brand Standards (fonts, colors, messaging).
04. Consulting
During this phase, Telegram will offer consulting (1-2 sessions) to help formulate a plan for brand and product expansion. These meet-ups will consist of conversations to discuss a plan of action, pricing, competitors, ideas, best-practice, scenarios, etc…with the goal to wrap this phase will a formulated big picture plan for the brand, with phased items for roll-out.
Brand Launch Package
Telegram Agency will focus on:
Brand Visuals: Design and Messaging (logo suite, mockups, brand guide)
Merch Design: (tees, patches, etc…)
Design Collateral: (business cards, letterhead, social profiles, etc)
Consulting/Convos: Website platform for online sales, Brand positioning, Scale plan…
Investment:
$1500
