EVERGREEN CLASSICAL SCHOOL

Proposed Project Scope

How effectively a brand is designed and positioned is determined by how well it knows itself, its target and its context.  Telegram Agency directs brand strategy and creative solutions for clients, enabling connections with their audiences to grow market share and brand equity.

You are sending a message with everything you do. Consumers (current and potential) will see you before they talk to you. What they perceive about you, drives their ideology about your brand (whether true or not). Creating a compelling and engaging brand (clarified messaging, intuitive and quality website, brand visuals, intentional search and social media...) will more readily turn your friends and new followers into stronger ambassadors for your brand.

With Telegram, our commitment to brand-building ensures that the same message our clients intend to send is the message being delivered across all mediums and platforms.

A stronger expression of Evergreen.

Evergreen has built something meaningful—a distinctly Christian, classical, and collaborative approach to education.

The goal is to enhance the presentation and perception of Evergreen to better reflect the level of excellence and intentionality the school is working to achieve. More than simply refreshing a website, this is an opportunity to strengthen how Evergreen looks, communicates, and connects; creating a brand experience that feels as thoughtful as the education behind it.

Rooted in who you are.
Built for what’s next.

The strongest brands don't abandon what made them meaningful. They build from it.

We’ll take the opportunity to preserve the character and conviction at the heart of Evergreen while creating a more distinctive, cohesive, and compelling expression of the school.

From identity and messaging to digital experience, photography, and storytelling, the work should help Evergreen communicate who it is today, and confidently position the school for where it's going next.

Not change for the sake of change.
Intentional evolution.

Options to Evaluate

We've structured the engagement around three different levels of involvement and investment.
Each is designed to make meaningful progress. The difference is how far ahead we choose to build.

Tier 01.ESSENTIAL

Strengthen the digital experience.

For Evergreen to retain its current identity while significantly improving how the school presents itself online.

Includes:

  • Website strategy + architecture

  • Squarespace website redesign

  • Visual Elements Touch-up

  • Improved navigation + user experience

  • Homepage messaging refinement

  • Light editing of existing content

  • Admissions-focused calls to action

  • Mobile optimization

  • SEO fundamentals

  • Analytics + launch support

THE OUTCOME
A cleaner, more intentional and more effective digital expression of the Evergreen brand that exists today.
Preserve the brand. Elevate the presentation.

Tier 02.EVOLVE

Elevate the brand + digital experience.

For Evergreen to go beyond the website and strengthen the visual and verbal brand surrounding it.

Includes everything in Essential, plus:

Brand Discovery + Strategy

  • Focused discovery

  • Existing brand assessment

  • Positioning refinement

  • Audience considerations

  • Competitive context

  • Creative direction

Brand Refresh

  • Brand identity refinement

  • Expanded color system

  • Typography

  • Supporting visual language

  • Graphic elements

  • Photography direction

  • Essential brand guidelines

Messaging

  • Core positioning

  • Brand narrative

  • Headline + thematic language exploration

  • Christian / Classical / Collaborative messaging

  • Admissions messaging

  • Core website copywriting

THE OUTCOME
A more cohesive and distinctive Evergreen—one that preserves the equity of the existing brand while elevating it to better reflect the school Evergreen is becoming. Keep what matters. Strengthen what surrounds it.

Tier 03.TRANSFORM

Position Evergreen for what's next.

For Evergreen to step back, think bigger, and explore what the brand should become as the school enters its next chapter.

Includes everything in Evolve, plus:

Comprehensive Brand Exploration

  • Multiple creative territories

  • Primary identity exploration

  • Wordmark

  • Secondary marks

  • Academic seal / crest exploration

  • Expanded visual system

  • Comprehensive brand guidelines

Expanded Messaging

  • Brand story

  • Messaging architecture

  • Verbal identity

  • Admissions messaging

  • Comprehensive core-site copywriting

Photography + Film

  • Creative direction + shot planning

  • On-location brand photography

  • Curated Evergreen image library

  • Short-form Evergreen brand film

  • Select social/web edits

Admissions Toolkit

  • School overview / admissions piece

  • Information Meeting presentation direction

  • Core admissions templates

Expanded Digital Experience

  • Deeper storytelling

  • Expanded content architecture

  • Custom visual moments

  • Photography + film integration

  • Enhanced admissions journey

THE OUTCOME
Not simply a refreshed Evergreen. A more complete expression of what Evergreen can become—built to serve the school today while establishing a brand system capable of growing alongside it for years to come.
Honor the foundation. Build the future.

‍Example Websites:

Brand Foundations: Package Investments

Tier One: $4,500±
Tier Two: $7,500±
Tier Three: $14,000+

Notes:

  • Once agreed upon, Telegram will send signed agreement, link to deposit (50%), and work will start immediately.

  • 25% Payment due when milestone one finalized. Final 25% Due when project is complete

  • Additional, ongoing work outside of scope can be discussed as needed.

  • Projected Timeline: 30-60 Days (pending scope)