EVERGREEN CLASSICAL SCHOOL

Proposed Project Scope

How effectively a brand is designed and positioned is determined by how well it knows itself, its target and its context.  Telegram Agency directs brand strategy and creative solutions for clients, enabling connections with their audiences to grow market share and brand equity.

You are sending a message with everything you do. Consumers (current and potential) will see you before they talk to you. What they perceive about you, drives their ideology about your brand (whether true or not). Creating a compelling and engaging brand (clarified messaging, intuitive and quality website, brand visuals, intentional search and social media...) will more readily turn your friends and new followers into stronger ambassadors for your brand.

With Telegram, our commitment to brand-building ensures that the same message our clients intend to send is the message being delivered across all mediums and platforms.

A stronger expression of Evergreen.

Evergreen has built something meaningful—a distinctly Christian, classical, and collaborative approach to education.

The goal is to enhance the presentation and perception of Evergreen to better reflect the level of excellence and intentionality the school is working to achieve. More than simply refreshing a website, this is an opportunity to strengthen how Evergreen looks, communicates, and connects; creating a brand experience that feels as thoughtful as the education behind it.

Rooted in who you are.
Built for what’s next.

We’ll take the opportunity to preserve the character and conviction at the heart of Evergreen while creating a more distinctive, cohesive, and compelling expression of the school.

From identity and messaging to digital experience, the work should help Evergreen communicate who it is today, and confidently position the school for where it's going next.

PROPOSED PROJECT.

Telegram Agency will collaborate with Evergreen Classical School, pulling from sources of content, documentation, and existing structure, and build a new website experience, streamlined language/copy, and a refresh of all core brand identity and visual elements.

Website

  • Website design + new architecture (new Squarespace website - will build alongside current site, then reconnect/launch)

  • Improved navigation + user experience

  • Creative Direction - consolidation/curation of existing content (copy, photography, creative elements…)

  • Audience-focused calls to action (ie: Admissions to coincide with internal ops efforts)

  • SEO fundamentals (Headings, Meta tags, etc)

  • *This will be a fully new website based on direction/inspiration from Evergreen.

Brand Refresh

  • Brand Identity/Logo elements refinement

  • Clarified color system

  • Typography clarification

  • Supporting visual suite (Parents, Volunteers, etc)

  • Stag design exploration

  • Graphic elements

  • Condensed brand guidelines

  • Brand Message clarification and positioning

Investment + Timeline

$6000±
(*Based on earlier “Tier 2” deliverables - split pricing between Tier 1 and 2)

Projected Timeline:
30-60 Days (pending scope and revisions. Goal is to have all completed ahead of holiday break - likely sooner)

Notes:

  • Once agreed upon, Telegram will send signed agreement, link to deposit (50%), and work will start immediately.

  • 25% Payment due when milestone one finalized. Final 25% Due when project is complete

  • Additional, ongoing work outside of scope can be discussed as needed.