
Ethnos Church
Brand Design, Brand Strategy, Website
How effectively an organization is branded and positioned is determined by how well it knows itself, its target and its context. Telegram Agency directs brand strategy and creative solutions for clients, enabling connections with their audiences to grow market share and brand equity.
You are sending a message with everything you do. Clients and Attendees (current and potential) will see you before they talk to you. What those people perceive about you, drives their ideology about your brand (whether true or not). Creating a compelling and engaging brand (clarified messaging, intuitive and quality website, brand visuals, intentional social media...) will more readily turn your friends and new followers into stronger ambassadors for your brand.
With Telegram, our commitment to brand-building ensures that the same message our clients intend to send is the message actually being delivered across all mediums and platforms. Intention Creates Attention.
Proposed Project Areas
01. Brand Design + Strategy
Telegram Agency will clarify brand direction and objectives for Ethnos Church (client), and develop a design and direction to help clarify and position his brand for visibility, credibility and growth. Clarifying the proper objectives, design element and brand voice will set the ‘tone’ for social media content, inbound/outbound marketing language, and inform a framework for design, messaging and language moving forward. Additionally, Telegram will assist the client in securing one or more custom domain names to assist in driving traffic and building a unique messaging opportunity around a custom .com (which will also help long term traffic).
02. Audience Clarification
Telegram Agency will help clarify and identify specific audiences and subcategories within those audiences, in an effort to tailor specific communication to these audiences, heightening the effectiveness of engagement. Additionally, this will inform design and/or collaboration within and for specific audience segmentation.
03. Visuals - Graphic Design
Telegram Agency will create sample content through collaboration with the client to provide a direction for use throughout social media and online distribution (posts, stories, and email where applicable), aligning the Brand Visuals of the client, to ensure consistency, credibility and relevance. Additionally, Telegram will help provide insight and direction for signage and related wayfinding needs.
04. Website
Telegram Agency will design the website for Ethnos Church to help position the web presences as elevated, approachable, and professional. The website will consist of a primary Homepage and subsequent web pages, contact form(s) and links to relevant apps/platforms (ie: Planning Center). Telegram will work with client to clarify all necessary web pages and their hierarchy of navigation order. In addition to the homepage build and subsequent web pages, Telegram will ensure all contact information and contact forms are intuitive and functional to support communication needs.
The plan is to build this initial website on Squarespace, a scalable platform, easy to update, and will be responsive and optimized to ensure a clear and professional mobile and desktop experience.
Pricing.
1. Brand Design + Website Package
This package is designed to serve the needs of the current brand and online presence of Ethnos Church.
Telegram Agency will focus on:
Brand Identity Design
Audience Clarification
Domain Connection
Graphic Design
Website Design + Setup
Social Media Design Mockups
Signage Direction/Suggestion/Strategy
Investment: $1000
50% Deposit to begin project.
Remaining 50% when website is complete and ready to go live.
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Notes:
2-3 Week Project timeline. (pending revisions and client approval)
Files will be shared via Dropbox (unless otherwise requested)
Invoice will be sent via PayPal (unless otherwise requested)