Crowley | THF + MSG — Telegram Agency

THF + HSG + …

Brand Development, Marketing Strategy, Design, Growth…

Telegram Agency

How effectively an organization is branded and positioned is determined by how well it knows itself, its target and its context. Telegram Agency directs brand strategy and creative solutions for clients, enabling connections with their audiences to grow market share and brand equity.

You are sending a message with everything you do. Clients (current and potential) will see you before they talk to you. What those people perceive about you, drives their ideology about your brand (whether true or not). Creating a compelling and engaging brand (clarified messaging, intuitive and quality website, brand visuals, intentional social media...) will more readily turn your friends and new followers into stronger ambassadors for your brand.

With Telegram, our commitment to brand-building ensures that the same message our clients intend to send is the message actually being delivered across all mediums and platforms.

Quick Thoughts for THF + HSG + …

Strategic push to build off of the current wedding website and marketing plan. Increased content, brand awareness, strong Social Media and SEO push for the destination, desert wedding target.
Expand the network of wedding professionals.
Optimize and enhance current HSG Wedding Marketing channels.
This would be an industry event, targeting photographers, videographers, planners, designers, etc. We would host a vibrant workshop style retreat, with elements of teaching, portfolio building/model shoots, and plenty of celebrations and elevated hospitality, in turn building rapport with key wedding professionals who become our THF Ambassadors.
*IG/TT/FB/YouTube
Shot on location with a live, raw and unplugged feel, we can leverage music industry relationships to develop content, generate visibility, and co-market THF through these co-branded channels. Additionally, this could spill over into a more consistent and/or regular music series on the property.
*Thoughts on potential for “HSG Sessions” as well…
1. Content = Cross-Marketing and Lead Gen.
2. Events
*YouTube/TT/IG
Leveraging a strategic approach for corporate retreats, bringing a new offer to the mundane cycle of ‘typical’ hotel/conference center leadership, board, and staff retreats/conferences. Lean on existing corporate sales contacts with major hospitality brands.
Pulling from markets like:
1. Austin
2. Dallas/Ft Worth
3. Midland
*LinkedIn/Corporate Sales
With a goal/focus of ‘owning’ 1-2 main festivals per year, and redirecting existing festivals in the region to the better suited THF, opportunities exist from Food/Bev, Art, Music, Wellness, Nature, Adventure/Races, etc.
-Phase 1: Redirect and Partner
-Phase 2: Fill the void with fresh new festivals that will establish themselves and sustain longevity.