Sparkle Dust + Amy Cassels
Product Rebrand, Web Refresh, Brand Positioning, Personal Branding
How effectively an organization is branded and positioned is determined by how well it knows itself, its target and its context. Telegram Agency directs brand strategy and creative solutions for clients, enabling connections with their audiences to grow market share and brand equity.
You are sending a message with everything you do. Clients (current and potential) will see you before they talk to you. What those people perceive about you, drives their ideology about your brand (whether true or not). Creating a compelling and engaging brand (clarified messaging, intuitive and quality website, brand visuals, intentional social media...) will more readily turn your friends and new followers into stronger ambassadors for your brand.
With Telegram, our commitment to brand-building ensures that the same message our clients intend to send is the message actually being delivered across all mediums and platforms.
Sparkle Dust + Amy Cassels
Proposed Project Areas
01. Brand Identity Refresh
Telegram Agency will work with Sparkle Dust to refresh an identity system that is market-relevant, professional and consistent, to be used across all platforms. Telegram Agency will work with client to clarify design direction: first, through a web questionnaire and mood board exchange…and then, second, Telegram Agency will provide at least 3 design options. Following the initial design delivery, a direction will be selected by client, and up to 3 rounds of full revisions based on the selected direction will be provided, to arrive at a final brand identity product. Upon completion, client will receive all necessary formats of design files and a Brand Guide.
02. Visuals - Graphic Design
Telegram Agency will help with a strategic rollout for the new brand identity, designing graphics for use throughout web, social media (posts and marketing), digital distribution, packaging, and print, aligning the Brand Visuals, to ensure consistency, professionalism and relevance. Telegram will curate photography provided by the client, (or, setup photoshoot if needed - tbd) for design and publication uses. Additional support for graphic design (ie: pitch decks, web, print, etc) can be discussed. Telegram Agency will work with client to determine initial design needs: packaging/label, print support, social media headers/profiles, etc…
03. Website Refresh
Telegram Agency will evaluate and refresh the current web presence for Sparkle Dust (within it’s current Shopify web structure), to help position the brand as approachable, elevated and professional. The priority will be to optimize the website for brand story, offerings, and transactions.
04. Amy Cassels
Telegram Agency will work with Amy Cassels through a Brand session, to determine direction for her brand, develop brand messaging, strategic direction and a brand identity to support her work. All of these elements will be used to help the client position herself as approachable and credible, and help support her platfoms. Brand Identity Design included in this. (Website and additional graphic design elements tbd.)
05. Brand Identity - New Product
Telegram Agency will work with client to design an identity system that is complementary to Sparkle Dust (assuming this is desired by client), building continuity to the existing brand equity. Telegram Agency will design a market-relevant, professional and consistent identity, to be used across all platforms. Telegram Agency will work with client to clarify design direction, First, through a web questionnaire, moodboard exchange, and then, Second, will provide at least 3 design options. From there, a direction will be selected, and up to 3 rounds of full revisions based on the selected direction, to arrive at a final brand identity product.
06. Optional | Brand + Story + Growth
Telegram Agency will work alongside client to plan new and fresh ways to expand the Brand Story for Sparkle Dust, Amy Cassels, New Product....
Example 1: Creative Story Video Shoot, to outline the mentality, efficacy, necessity and benefits of Sparkle Dust. This video content would drive marketing, and have application across all platforms, in various formats.
Example 2: Amy Cassels Story Video. Strategically planned story shoot, to position client’s message concisely and clearly, with various formats, for multiple uses across platforms.
Example 3: Telegram Agency would leverage creative collateral, and develop an Advertising Strategy for Meta + Google, positioning product offerings to strategic audiences, managing ad spend, and monitoring growth.
*note: Telegram will bring in a partner to support higher-level video production: pricing tbd with partner and client.
Pricing Options
1. Sparkle Dust + Amy Cassels
This package is designed to serve as a comprehensive supplement to the current design needs for client.
Telegram Agency will focus on:
Sparkle Dust Brand Identity Design
Sparkle Dust Graphic Design + Packaging
Sparkle Dust Web Refresh
Amy Cassels Strategy + Messaging
Amy Cassels Brand Design
Investment: $2600
4-6 Weeks
*Notes: Change in scope (ie: more extensive website work) will change price, and will be discussed with client.
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2. New Product Design + Web
This package is designed to serve as comprehensive support for the launch of new product.
Telegram Agency will focus on:
New Product Brand Identity Design
New Product Graphic Design + Packaging
New Product Web Design + Build
New Product Strategy + Messaging
Investment: $3200
3-4 Weeks (pending readiness)
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3. Ongoing Marketing + Strategy + Design Support
This package is designed to serve as a supporting role to the ongoing needs of client.
Telegram Agency will focus on:
Website Function + Optimization
Graphic Design
Digital Social Media Design
Marketing Direction + Strategy
Advertising Strategy + Support: Meta + Google + Etc
Investment: $tbd/month
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Notes:
Meetings: In-Person, Phone, Zoom...as desired by client. This will determine direction and ongoing scope of work.
Weekly Touchpoints to update and adjust ongoing scope. Phone, Zoom...as desired by client. Regular access to communication via text, phone, or email (or preferred app: ie: Slack).
Project Payments: 50% Deposit - 50% Payment when final files are delivered.
