Brooke Johnson M.MFT, LPC
Business Launch: Identity Design, Messaging, Website
How effectively a brand is designed and positioned is determined by how well it knows itself, its target and its context. Telegram Agency directs brand strategy and creative solutions for clients, enabling connections with their audiences to grow market share and brand equity.
You are sending a message with everything you do. Consumers (current and potential) will see you before they talk to you. What they perceive about you, drives their ideology about your brand (whether true or not). Creating a compelling and engaging brand (clarified messaging, intuitive and quality website, brand visuals, intentional search and social media...) will more readily turn your friends and new followers into stronger ambassadors for your brand.
With Telegram, our commitment to brand-building ensures that the same message our clients intend to send is the message being delivered across all mediums and platforms.
Startup Launch Project
01. Brand Foundation & Direction
Before design begins, we establish clarity around what the business is, who it serves, and how it should be positioned from day one: this includes evaluating competitors, your service offerings, core competencies, etc. Most startups rush into visuals too early, but sustainable brands are built from alignment first. This phase ensures the name, messaging, and customer focus are built on intentionality, not guesswork.
Includes:
Brand discovery question form
Audience + competitive context
Messaging direction + differentiation
02. Brand Identity Design
Your identity is more than a logo: it is the visual front-door for trust. In competitive markets, people make assumptions quickly. A strong visual identity signals professionalism, quality, and legitimacy before a word is spoken. We design brands that feel established from day one, with a system that translates across digital, print, uniforms, vehicles, signage, and beyond. Telegram will present 1-2 Completed layouts to client based on questions and initial. Then, up to 2 rounds of revisions for the selected direction.
Includes:
Primary logo
Secondary marks and/or icons
Color + typography system (w/Simplified Brand Guide)
Brand assets for web + print use (includes Business Card design, Social Media profiles/headers)
03. Website
Telegram Agency will design and build a clean, strategic site that communicates value quickly, builds confidence, and generates inbound leads, and in applicable, integrates with 3rd party applications. This includes connecting the domain
Includes:
Several core pages (Home, Services, About, Contact)
Mobile optimization
Copy structure guided by messaging
Launch-ready handoff
*Client responsible for ongoing hosting plan/expenses (typically $240/$250 annually)
**Telegram will also help client in getting email setup (Google Workspace or Microsoft365 - or whichever platform client chooses), domain connected via GoDaddy, etc. Ongoing charges paid from client directly to each respective platform.
Brand Foundation: Design + Web Package
Telegram Agency will focus on:
Brand Clarity
Custom Visual Identity Suite: Design
Website Design + Build
Domain/eMail Connection
Investment:
$3,500
Notes:
Link to deposit (50%) below, and work will start immediately.
Final 50% Due when website is ready to launch.
Projected Timeline: 20-30 days (pending approvals/edits - we will hit your late July deadline)
Additional, ongoing work and support can be discussed as needed.
